Google vs. Microsoft & Yahoo: It’s time for Tech-war
· Microsoft’s Bing will now be the search engine on all Yahoo sites.
· Yahoo will provide the relationship sales force for both companies’ premium search advertisers.
· Each company will maintain its own separate display advertising business.
· Self-serve advertising for both companies will go through Microsoft’s AdCenter platform.
· Microsoft will compensate Yahoo through a revenue sharing agreement on traffic generated on Yahoo’s network.
· The term of the agreement is 10 years.
It might be surprising why king of Operating system joins hand with formerly No #1 Portal yahoo. It is because Google has more than 72% market share in Internet Search and to maintain its position, Google launched Chrome explorer & planning to enter in Microsoft’s core business function (Operating system) by June 2010, as light weighted open source Operating system that can be run in net books & notebooks. It forces Microsoft to join hands with yahoo so that it can steal Google’s core business function (Internet Search).
As we are aware - Microsoft never bothered about Internet search and so failed in this area many times. Bing is forth incarnation of Microsoft Search. Microsoft hopes it will be successful as this is the time for do or die. Let us have a look of detailed analysis between two tech enemies.
Key Function | | |
| Search | What is there to say, really? Search is to Google as Windows is to Microsoft. They dominate the search market by a wide margin, despite Microsoft’s best efforts (including the company’s failed attempt to buy Yahoo). | They had to do something drastic to compete in search, and they did with their recent launch of Bing. It’s received a lot of press, a lot of positive reviews, and has clearly caught Google’s attention. But does anyone seriously think it will overtake Google’s dominance in search anytime soon? |
Operating System | : Let’s say this: we can’t wait to see what Google has in store for Google Chrome OS. We’re sceptical that it could ever kill Windows, but Google will be Microsoft’s most powerful challenger yet. | This is Microsoft’s bread and butter. Windows is the reason Microsoft makes $60+ billion in revenue every year and has stayed on top for so long. Its stranglehold is legendary. Yet Windows Vista proved that it is not invincible. |
Documents | Google Docs have been growing in features and users. They provide a level of collaboration that Microsoft documents simply don’t offer. But they don’t provide as many options as Microsoft Office and they just don’t have nearly as many users. This is one area where the majority of users still prefer the desktop to the web. | Microsoft Office, with Word, Powerpoint and Excel have been the leading way to create and edit documents for years, and for good reason – they’re widely used, widely known, and feature-rich. There’s also now Microsoft Office Live, which while not as collaborative as Google Docs, isn’t a bad solution and has the benefit of being connected to the desktop apps. |
Source : mashable.com
As I said, it is a technology war and everything is fare in war, both are ready to do anything to be in race and to win the war. It is very hard to decide who will be real king, but one thing is sure we as users going to be benefitted finally, after all we are king maker.
